The Art of Being a Salesperson (Without Feeling Salesy)
Let’s be honest—most photographers didn’t start their business with dreams of becoming a salesperson. You got into this to create, to connect, to capture emotion and preserve memories. But whether you realize it or not, every…
Mindset Tips for Mastering Natural Light Photography
As photographers, we spend countless hours learning technical settings, watching lighting tutorials, and perfecting our exposure. We chase golden hour, study shadows, and try to master the art of natural light. But what if the…
Why Client Experience is the Secret to a Thriving Photography Business
When photographers talk about growing their business, the conversation often focuses on marketing, pricing, or booking more sessions. But the real game-changer? Client experience. Client experience is everything your client feels from the moment they discover…
The Importance of Having a Marketing Strategy to Keep Your Calendar Full Year-Round
As a photographer, one of the biggest challenges you face is keeping your calendar full throughout the entire year. Without a clear marketing strategy, it becomes difficult to anticipate your schedule and income, leaving you…
Creating a Photography Workflow That Guarantees Consistent Images Every Time
As photographers, we all crave that feeling—the moment we upload a session and absolutely love what we see. The key to achieving that level of consistency in your work isn’t just about getting lucky with…
Prioritize Self-Care: Stay Energized and Inspired
As photographers, business owners, and creatives, we often pour so much of our energy into serving others that we forget to take care of ourselves. But the truth is, prioritizing self-care isn’t a luxury—it’s a…
Laying a Strong Business Foundation: Defining Your Niche
One of the biggest mistakes new photographers make is trying to serve everyone. It feels like casting a wide net should bring in more clients, but in reality, it does the opposite—it makes it harder to…
Where to Focus Your Marketing Energy as a Photographer
As photographers, we often find ourselves juggling endless tasks, from editing galleries to responding to inquiries. So when it comes to marketing, it’s no wonder many of us feel overwhelmed or unsure about where to…
Building Confidence in Your Photography: Tips to Grow and Shine
Confidence is one of the most essential traits for any creative professional, yet it’s often the hardest to develop. Recently, I conducted a poll on Instagram asking photographers what they felt was holding them back,…
Mindset and Pricing: Shifting Your Perspective on Rates
Pricing your photography services can feel daunting, especially with so much advice circulating about charging more and elevating your rates. But successful pricing is about more than just picking a number—it’s about creating value and…