The Jennifer Mae Education Blog
The Importance of Having a Marketing Strategy to Keep Your Calendar Full Year-Round
As a photographer, one of the biggest challenges you face is keeping your calendar full throughout the entire year. Without a clear marketing strategy, it becomes difficult to anticipate your schedule and income, leaving you uncertain and…
Creating a Photography Workflow That Guarantees Consistent Images Every Time
As photographers, we all crave that feeling—the moment we upload a session and absolutely love what we see. The key to achieving that level of consistency in your work isn’t just about getting lucky with light or…
Prioritize Self-Care: Stay Energized and Inspired
As photographers, business owners, and creatives, we often pour so much of our energy into serving others that we forget to take care of ourselves. But the truth is, prioritizing self-care isn’t a luxury—it’s a necessity. When…
Laying a Strong Business Foundation: Defining Your Niche
One of the biggest mistakes new photographers make is trying to serve everyone. It feels like casting a wide net should bring in more clients, but in reality, it does the opposite—it makes it harder to stand out….
Where to Focus Your Marketing Energy as a Photographer
As photographers, we often find ourselves juggling endless tasks, from editing galleries to responding to inquiries. So when it comes to marketing, it’s no wonder many of us feel overwhelmed or unsure about where to focus. If…
Building Confidence in Your Photography: Tips to Grow and Shine
Confidence is one of the most essential traits for any creative professional, yet it’s often the hardest to develop. Recently, I conducted a poll on Instagram asking photographers what they felt was holding them back, and a…
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