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i’m Jennifer

your new business mentor!

With nearly a decade of experience running a successful photography business, Jennifer Mae Photography and a business degree from Wright State University, I’m passionate about helping fellow photographers build sustainable, thriving businesses. Over the past 10 years, I’ve navigated the challenges of growing a photography brand, mastering client relationships, and developing effective marketing strategies.

My background in business, combined with hands-on experience, uniquely positions me to mentor and guide photographers, providing them with the tools and insights needed to achieve long-term success in the industry.

FOCUS FORWARD WITH ME

Starting a photography business requires more than just a passion for capturing beautiful images; it demands a focus-forward mindset. It’s about envisioning your goals, overcoming challenges, and continuously evolving. From building your brand to connecting with clients, every step forward is a chance to grow. By staying committed to your vision and embracing change, you’re not just photographer—you’re crafting a sustainable photography business. Know that with me as your mentor, we’ll keep focusing forward together.


As photographers, there are so many layers to start and run a business. We wear so many hats…. and it can be very overwhelming. That’s why I take a focus forward mindset approach. Not every photographer is coming from the same spot, and not every photographer has the same end goal. Here’s some things I can help with!

1.1 mentoring

01. BRANDING

Create consistency within your brand from start to finish and implementing an experience that makes you stand out.

02. BUSINESS WORKFLOWS

Creating workflows will really help you maximize your time, keep you organized, and bring your business to the next level.

03. website | SEO

Your most powerful marketing tool is your website. It should be visually appealing and easy to navigate.

04. marketing strategies

Effective marketing is essential for photographers to attract their ideal clients and grow their business.

05. PRICING & PROFIT

Ensuring your CODB aligns with your current pricing is a must if you want to run a sustainable and profitable business.

06. SHOOTING & LIGHTING

I’m a natural light photographer. Natural light doesn’t mean light and airy – so no matter what your editing style I can help you master your camera, set up, and lighting.

07. EDITING & CULLING

For most photographers they spend most their time on editing and culling. Let’s target any frustrations you have, and create presets and workflows to save you time.

08. SALES & DELIVERY

Want to offer more than just digitals? Let me show you how without doing in person sales.

THE PROCESS & WHAT TO EXPECt

BUSINESS EVALUATION

Whether you are just getting started or have an established business – let’s start with a business evaluation, where we figure out together what are the things holding you back or need improvement to take your business to the next level.

1:1 SUPPORT

When it comes to making changes in your business I offer one on one attention. I want to help you find your own brand, your own look, your own voice. So we will work together on what will benefit your business the most and get you to your goals.

TANGIBLE ACTION PLANS

It’s time to make changes that will bring you to your goals. I’ll break down the things that will make the most difference, create an action plan, get you the resources you need and help you see each action through.

I offer a mentor program that gives us the time and space to focus deeply on the areas of your business where you need the most support. With up to four sessions each month, we can explore a new business idea, perfect your pricing structure, develop a realistic marketing plan, implement client workflows, or anything in between. Each session will be designed to keep you accountable and moving forward.

Let’s Get Started

Dip your toe in

ONE Coach Call

$300

Looking for clarity or reassurance that you’re on the right path? This option is perfect for those seeking a focused check-in to answer questions, address challenges, or gain direction.

  • A single, personalized 1-hour coaching call.
  • Tailored advice to fit your unique business goals.
  • Actionable takeaways to start implementing immediately.

  • Ideal for photographers who want a quick boost of guidance or are unsure where to start.
Let’s Get started

All in strategy month

FOUR Coach Calls

$800

Ready to commit to big-picture transformation? This option is designed to build a custom strategy and ensure you’re implementing it with accountability and expert support.

  • A month of weekly 1-hour coaching calls.
  • A comprehensive, actionable strategy plan tailored to your goals.
  • Weekly check-ins to measure progress and adjust as needed.
  • Updated resources provided weekly to keep you on track.
  • Accountability and support to make sure you stay the course.
let’s get started

Which option feels right for you? Whether you’re dipping your toe in or diving all in, these mentoring options are designed to meet you where you are and help you move forward with confidence. Let’s work together to build the photography business you’ve always dreamed of!

Before each session, we’ll discuss your current challenges and set a clear plan to address them. My goal is for you to leave every session with clarity, renewed excitement, and actionable steps to achieve your goals.

Ready to Transform Your Business?

Submit contact form

let's connect

ON INSTAGRAM

@jennifermaeeducation

jennifermaeeducation

Mindset for Photographers |
Elevate your mindset, Elevate your success!
✨Free Resources👇🏻

📣 Memorial Day Boost: Two Ways to Bring in Book 📣 Memorial Day Boost: Two Ways to Bring in Bookings or Sales This Week

Long weekend? Let’s turn that into long-term business wins.

If things have been feeling slow, here are two simple, limited-time offers you can roll out right now to generate momentum:

1. Want more bookings?
📅 Offer a $50 print credit to anyone who books a session this weekend only.
→ Add urgency: “Must book by Monday. Session can be held later!”

2. Want more product sales?
📚 Offer $100 off heirloom albums from any session within the past X years.
→ Perfect for past clients who’ve never purchased but always meant to.

✨ Tip: Keep it simple. Post it, email it, talk about it in Stories.

This is just a taste of what I have coming in June—more ideas and resources to help you boost bookings when business feels slow. 💛
✨ The June IG Story Kit is HERE! ✨
After lau ✨ The June IG Story Kit is HERE! ✨
After launching the May Story Kit earlier this month, I received amazing feedback that you guys would love them BEFORE the month starts! I’m so excited to have the June Story Kit ready for you early and even BETTER -  including an extra template AND very requested custom stickers BONUS! 

The June IG Story Kit includes:

🌿 June Calendar Template – with two versions
📣 New Blog Template
🌞 Booking Summer Dates 
📷 Sneak Peek Template
📆 Now Booking Template
✨ BONUS: Custom IG Stickers

Snag your June Story Kit now at www.focusforwardmindset.com under the Resources section!

#IGStoryKit #PhotographerMarketing #FocusForwardMindset  #PhotographyTools #InstaStoryTemplates  #MarketingForPhotographers #junemarketingplan
“Anyone else feeling like bookings are slower th “Anyone else feeling like bookings are slower than usual right now?”

If you’re nodding your head, I just want to say—you’re not alone.
I’ve been hearing this from photographers all over lately, and the truth is… it’s not just you. It’s not that you’re doing something wrong. The economy is shifting, inquiries are quieter, and yes—it feels discouraging when you’re pouring your heart into your business and not seeing the momentum you expected.

But here’s what I also know: slow seasons are part of the rhythm of a creative business.
They’re not always fun, but they can be the start of something powerful if you use them to reset, reconnect, and take intentional action.

If things feel slower than usual on your end, I’m putting together something for June that’s specifically designed to help you get over that hump—with real strategies that actually work in today’s market.

Stay close—help is on the way. 💛
(And if you’re feeling it, drop a 💬 —I’d love to hear how you’re doing.)

#SlowSeason #PhotographySupport #businessgrowthtips #PhotographerSupport 
#SmallBusinessStruggles #PhotographyCommunity
The Art of Being a Salesperson👇🏻 Photographe The Art of Being a Salesperson👇🏻
Photographers, here’s the truth: if you don’t believe in what you’re offering, selling will always feel hard. 

Selling isn’t about pressure or pitches. It’s about standing in confidence—knowing your work matters, your experience is valuable, and your images are worth preserving.

💡 If you’re struggling to sell your sessions or products, start by asking:
✨ Do I love what I’m offering?
✨ Would I buy this myself?
✨ Am I serving?

Because when you believe in your work, you don’t need a perfect script—you just need your voice. 💕

#TalkAboutItTuesday #PhotographyBusinessTips #PhotographerMindset #SellWithConfidence #BelieveInYourWork #PhotographerEducation #TheFocusedPhotographer #PhotographyBusinessCoach
Talk About It Tuesday - WEEK 4: Let’s Talk About Talk About It Tuesday - WEEK 4: Let’s Talk About Your Daily Energy

A question I hear all the time:
“How do you balance running a photography business with everything else in life?”

Here’s the truth—you don’t balance it perfectly every single day.
Some days, your creative energy pours into editing, client care, and running your business. Other days, your energy is needed at home—your kids are sick, your partner needs you, or you simply need to rest.

And that’s not failure. That’s being human.

Balance isn’t about doing it all every day. It’s about checking in with yourself and honoring where your energy needs to go, not just where you planned it to go.

So today, ask yourself:
🌿 Where is your energy naturally leaning right now?
🏡 What’s asking for your attention?
📸 What can wait or be simplified?

Let go of the guilt that comes with shifting focus. Your business and your life both matter—and they both deserve grace.

#TalkAboutItTuesday #PhotographerLife #WorkLifeBalance #CreativeEntrepreneur #PhotographyBusiness #MindfulBusiness #EnergyManagement #BusinessWithHeart #SustainableSuccess #GrowWithGrace #MompreneurLife #BehindTheLens #PhotographerMindset #PhotographyEducation #BalanceNotBurnout
What if lighting wasn’t just a skill… but a mi What if lighting wasn’t just a skill… but a mindset? 👀✨

If you’ve ever felt stuck, second-guessed your light, or waited for perfect conditions—this is your reminder:
Confidence doesn’t come from perfection. It comes from showing up, practicing, and letting the light teach you.

There’s no such thing as bad light—only different stories waiting to be told. 💡
Ready to shift how you see it?

🎥 Watch the reel
📖 Then dive deeper on the blog: Building Confidence in Your Photography at www.focusforwardmindset.com 

#PhotographyBusiness #PhotographerEducation #CreativeEntrepreneur #PhotographyCoach #PhotographerMindset #BuildYourBrand #ConfidenceBehindTheLens #NaturalLightPhotographer #PhotographersOfInstagram #PhotographyWorkflow #BusinessForPhotographers #MindsetMatters #PhotographyGrowth #GrowYourBusiness #FocusForwardMindset #CreativeBusinessTips
Talk About It Tuesday - WEEK 3: Marketing Strategy Talk About It Tuesday - WEEK 3: Marketing Strategy 

Tired of posting randomly and hoping it works?
Let’s talk marketing with intention. 🙌🏻

“How do I stop posting randomly and actually create a marketing plan that works?”
This is another common question I get as a business coach—and the answer starts with having a real strategy

Marketing doesn’t have to mean nonstop content hustle.
With a plan that fits your life and business, coaching helps you:
✅ Build a consistent marketing flow you can actually stick with
✅ Understand how to use IG, email, and your website together
✅ Plan out minis, seasonal offers, or new session launches
✅ Attract aligned clients—without shouting into the void

Let’s take a quick poll—
👉 Which part of marketing is hardest to keep up with? Instagram, Email or Website

You don’t need to do it all—you just need a system that works for you.
Let’s talk about what that can look like.

#TalkAboutItTuesday #MarketingWithIntention #PhotographerMarketing #ClientAttraction #InstagramForPhotographers #MarketingMadeSimple #FocusForwardMindset #PhotographyEducation
Monday Movement: Declutter Your Mind 🧠✨ Star Monday Movement: Declutter Your Mind 🧠✨

Start your week with mental clarity.
Just like your workspace or your closet, your mind can become cluttered—with worries, unfinished ideas, or mental to-do lists.

✨ Today’s movement:
Take 5 minutes to brain dump everything swirling in your head.
No filter. No judgment. Just write it all out.

Then ask yourself:
➡️ What actually needs your energy this week?
➡️ What can wait—or be let go entirely?

Clear mind = clear direction.
You deserve to move through this week with purpose and peace.

#MondayMindset #DeclutterYourMind #MentalClarity #StartFresh #IntentionalLiving #FocusForward #CreativeEnergy #MindsetMatters #WeeklyReset #SelfGrowth  #PhotographerMindset #BusinessWithoutBurnou

 
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