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MARKETING STRATEGY

Resources for Building a Thriving Business

INSTAGRAM RESOURCES

June Story Kit
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IG Story Shorts
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May Story Kit
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IG Story Stickers
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Senior Marketing Strategy
$25

Q2 Motherhood Marketing Calendar
$50

Q1 Motherhood Marketing Calendar (coming 2026)

Q3 Motherhood Marketing Calendar (coming soon)

BUSINESS FOUNDATIONS

The Three Pillars to Marketing
$15

How to Run a Strategic Model Call
$15

Pricing for Success
$15

Build Your Business Foundation
$15

SESSION WORKFLOWS
Master Your Mindset, Master Your Flow

One Hour Workflow Newborn Session Guide
$15

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COST OF DOING BUSINESS CALCULATOR



PHOTOGRAPHY BUSINESS CHECKLIST

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WEBSITE | SEO resources

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ON INSTAGRAM

@jennifermaeeducation

jennifermaeeducation

Mindset for Photographers |
Elevate your mindset, Elevate your success!
✨Free Resources👇🏻

📣 Memorial Day Boost: Two Ways to Bring in Book 📣 Memorial Day Boost: Two Ways to Bring in Bookings or Sales This Week

Long weekend? Let’s turn that into long-term business wins.

If things have been feeling slow, here are two simple, limited-time offers you can roll out right now to generate momentum:

1. Want more bookings?
📅 Offer a $50 print credit to anyone who books a session this weekend only.
→ Add urgency: “Must book by Monday. Session can be held later!”

2. Want more product sales?
📚 Offer $100 off heirloom albums from any session within the past X years.
→ Perfect for past clients who’ve never purchased but always meant to.

✨ Tip: Keep it simple. Post it, email it, talk about it in Stories.

This is just a taste of what I have coming in June—more ideas and resources to help you boost bookings when business feels slow. 💛
✨ The June IG Story Kit is HERE! ✨
After lau ✨ The June IG Story Kit is HERE! ✨
After launching the May Story Kit earlier this month, I received amazing feedback that you guys would love them BEFORE the month starts! I’m so excited to have the June Story Kit ready for you early and even BETTER -  including an extra template AND very requested custom stickers BONUS! 

The June IG Story Kit includes:

🌿 June Calendar Template – with two versions
📣 New Blog Template
🌞 Booking Summer Dates 
📷 Sneak Peek Template
📆 Now Booking Template
✨ BONUS: Custom IG Stickers

Snag your June Story Kit now at www.focusforwardmindset.com under the Resources section!

#IGStoryKit #PhotographerMarketing #FocusForwardMindset  #PhotographyTools #InstaStoryTemplates  #MarketingForPhotographers #junemarketingplan
“Anyone else feeling like bookings are slower th “Anyone else feeling like bookings are slower than usual right now?”

If you’re nodding your head, I just want to say—you’re not alone.
I’ve been hearing this from photographers all over lately, and the truth is… it’s not just you. It’s not that you’re doing something wrong. The economy is shifting, inquiries are quieter, and yes—it feels discouraging when you’re pouring your heart into your business and not seeing the momentum you expected.

But here’s what I also know: slow seasons are part of the rhythm of a creative business.
They’re not always fun, but they can be the start of something powerful if you use them to reset, reconnect, and take intentional action.

If things feel slower than usual on your end, I’m putting together something for June that’s specifically designed to help you get over that hump—with real strategies that actually work in today’s market.

Stay close—help is on the way. 💛
(And if you’re feeling it, drop a 💬 —I’d love to hear how you’re doing.)

#SlowSeason #PhotographySupport #businessgrowthtips #PhotographerSupport 
#SmallBusinessStruggles #PhotographyCommunity
The Art of Being a Salesperson👇🏻 Photographe The Art of Being a Salesperson👇🏻
Photographers, here’s the truth: if you don’t believe in what you’re offering, selling will always feel hard. 

Selling isn’t about pressure or pitches. It’s about standing in confidence—knowing your work matters, your experience is valuable, and your images are worth preserving.

💡 If you’re struggling to sell your sessions or products, start by asking:
✨ Do I love what I’m offering?
✨ Would I buy this myself?
✨ Am I serving?

Because when you believe in your work, you don’t need a perfect script—you just need your voice. 💕

#TalkAboutItTuesday #PhotographyBusinessTips #PhotographerMindset #SellWithConfidence #BelieveInYourWork #PhotographerEducation #TheFocusedPhotographer #PhotographyBusinessCoach
Talk About It Tuesday - WEEK 4: Let’s Talk About Talk About It Tuesday - WEEK 4: Let’s Talk About Your Daily Energy

A question I hear all the time:
“How do you balance running a photography business with everything else in life?”

Here’s the truth—you don’t balance it perfectly every single day.
Some days, your creative energy pours into editing, client care, and running your business. Other days, your energy is needed at home—your kids are sick, your partner needs you, or you simply need to rest.

And that’s not failure. That’s being human.

Balance isn’t about doing it all every day. It’s about checking in with yourself and honoring where your energy needs to go, not just where you planned it to go.

So today, ask yourself:
🌿 Where is your energy naturally leaning right now?
🏡 What’s asking for your attention?
📸 What can wait or be simplified?

Let go of the guilt that comes with shifting focus. Your business and your life both matter—and they both deserve grace.

#TalkAboutItTuesday #PhotographerLife #WorkLifeBalance #CreativeEntrepreneur #PhotographyBusiness #MindfulBusiness #EnergyManagement #BusinessWithHeart #SustainableSuccess #GrowWithGrace #MompreneurLife #BehindTheLens #PhotographerMindset #PhotographyEducation #BalanceNotBurnout
What if lighting wasn’t just a skill… but a mi What if lighting wasn’t just a skill… but a mindset? 👀✨

If you’ve ever felt stuck, second-guessed your light, or waited for perfect conditions—this is your reminder:
Confidence doesn’t come from perfection. It comes from showing up, practicing, and letting the light teach you.

There’s no such thing as bad light—only different stories waiting to be told. 💡
Ready to shift how you see it?

🎥 Watch the reel
📖 Then dive deeper on the blog: Building Confidence in Your Photography at www.focusforwardmindset.com 

#PhotographyBusiness #PhotographerEducation #CreativeEntrepreneur #PhotographyCoach #PhotographerMindset #BuildYourBrand #ConfidenceBehindTheLens #NaturalLightPhotographer #PhotographersOfInstagram #PhotographyWorkflow #BusinessForPhotographers #MindsetMatters #PhotographyGrowth #GrowYourBusiness #FocusForwardMindset #CreativeBusinessTips
Talk About It Tuesday - WEEK 3: Marketing Strategy Talk About It Tuesday - WEEK 3: Marketing Strategy 

Tired of posting randomly and hoping it works?
Let’s talk marketing with intention. 🙌🏻

“How do I stop posting randomly and actually create a marketing plan that works?”
This is another common question I get as a business coach—and the answer starts with having a real strategy

Marketing doesn’t have to mean nonstop content hustle.
With a plan that fits your life and business, coaching helps you:
✅ Build a consistent marketing flow you can actually stick with
✅ Understand how to use IG, email, and your website together
✅ Plan out minis, seasonal offers, or new session launches
✅ Attract aligned clients—without shouting into the void

Let’s take a quick poll—
👉 Which part of marketing is hardest to keep up with? Instagram, Email or Website

You don’t need to do it all—you just need a system that works for you.
Let’s talk about what that can look like.

#TalkAboutItTuesday #MarketingWithIntention #PhotographerMarketing #ClientAttraction #InstagramForPhotographers #MarketingMadeSimple #FocusForwardMindset #PhotographyEducation
Monday Movement: Declutter Your Mind 🧠✨ Star Monday Movement: Declutter Your Mind 🧠✨

Start your week with mental clarity.
Just like your workspace or your closet, your mind can become cluttered—with worries, unfinished ideas, or mental to-do lists.

✨ Today’s movement:
Take 5 minutes to brain dump everything swirling in your head.
No filter. No judgment. Just write it all out.

Then ask yourself:
➡️ What actually needs your energy this week?
➡️ What can wait—or be let go entirely?

Clear mind = clear direction.
You deserve to move through this week with purpose and peace.

#MondayMindset #DeclutterYourMind #MentalClarity #StartFresh #IntentionalLiving #FocusForward #CreativeEnergy #MindsetMatters #WeeklyReset #SelfGrowth  #PhotographerMindset #BusinessWithoutBurnou

 
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